市场营销威力工具AMBUSH MARKETING TOOLKIT W/CD 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Make the most of ambush marketing There is a myth that it's only major sp***ors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sp***orship industry, from small charities to industry associati***, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sp***orship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sp***ors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sp***ors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relati***hips with the target audience despite their non-sp***or status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit , because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute (20070917)

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Make the most of ambush marketing There is a myth that it's only major sp***ors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sp***orship industry, from small charities to industry associati***, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sp***orship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sp***ors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sp***ors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relati***hips with the target audience despite their non-sp***or status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit , because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute (20070917)