From Assets To Profits: Competing For Ip Value & Return从资产到利润：IP价值与回报的竞争 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Edited by IP communicati*** expert Bruce Berman, and with contributi*** from the top names in IP management, investment and c***ulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Acknowledgments

Introduction

Chapter 1 Out Of Alignment–Getting IP And Business Strategies Back In Synch (Dan Mccurdy)

Perspective

The Emergence Of Patent Trolls, And Their Impact On IP Licensing

In A Changing IP And Business Environment, What Is The Correct IP Strategy?

The Need To Tie Intellectual Property Strategy To Overall Business Strategy

Using The Company's Intellectual Property To Improve Business Performance

Not Magic – Just Hard Work

Chapter 2 The Evolution Of The Technology Firm, IP Rights, And The Business Of Licensing (Bryan P Lord)

Perspective

Introduction

The Past: The Integrated Industrial Economy

The Nature Of The Technology Firm

The Role Of Intellectual Property

A Precursor To The Business Of Licensing

The Present: The Disaggregated Modern Economy

Transition From Industrial To Modern Economy

The Nature Of The Technology Firm

The Role Of Intellectual Property

The Business Of Licensing

The Future? The Interrelated “Open” Economy

Transition From Modern To “Open” Economy

The Nature Of The Technology Firm

The Role Of Intellectual Property

Implicati*** For The Business Of Licensing

Conclusion

Chapter 3 Strategy Before Tactics: Re-Engineering The IP Ecosystem (Kevin Rivette)

Perspective

Ecosystem Reengineering–What Is It?

Profit Pool Positioning: “Show Me The Money”

Advantaged Networks: “Who Do I Want To Play With?”

Collaborative Innovation: “How To Avoid Looking Over Your R&D Shoulder”

Chapter 4 IP Investing: Catalyst For Return Or Recipe For Pain (Bruce Berman)

Perspective

Many Shapes And Sizes

Few Rights Are Assets

Who Are IP Investors?

The True Value Of IP

Where Is IP Investing Headed?

Chapter 5 Making Sense Of Recnt Court Decisi*** and US Patent Reform (Irving Rappapport and Bruce Berman)

Perspective

Patent Competition (What Is It?; How Has It Changed? What Does It Mean For Business & Innovation?)

What Is Patent Competition?

How Has Patent Competition Changed?

“Dark Pools” Of Competitive Information

What Patent Competition Means For Business And Innovation

The Myths Fostered By Those Claiming The Patent System Needs Drastic Change

Emerging New IP-Based Business Models

Patent Search, Software And Analytic Services

Buying And Selling Patents

Licensing Patents

Litigation Finance And Investment Firms

IP Financial Firms

Developing, Patenting And Enforcing Inventi*** (Dpeis)

IP Acquisition Aggregators

Recent Supreme Court Decisi***' Impact On Business

Patent Reform Legislation

Patent Office Streamlining Initiatives

Conclusi***

Chapter 6 Patent Valuation Methods And Contexts: Navigating Dangerous Waters (James E Woods, Phd)

Perspective

Valuation Techniques

Quantifying Value

Approaches To Valuation

Synthesizing And Reconciling Values Derived From Alternative Approaches

Other Patent Valuation Methods

Sources Of Value

Analytical Framework

Use Of The Patented Technology

License Patent Rights

Strategically Restrict Competitors

Other Sources

Practical Application

Chapter 7 Measuring And Conveying IP Value In The Global Enterprise (Joe Beyers)

Chapter 8 More Valuable Than Cash: Strategic Patents AND Return On Investment (Willy Shih)

Chapter 9 The Changing Economics Of Patent Litigation: Assessing Risk & Return (Ronald J Schutz)

Chapter 10 Making Reputation Pay: How Intellectual Assets Influence Shareholder Value (Jonathan Low)

Chapter 11 IP Asset Sales: A Work In Progress (James E Malackowski)

Chapter 12 The Evolving Role Of IP In M&A: From Deal-Breaker To Deal

Chapter 13 Patents-As-Hedge: Wall Street's Emerging Monetization Model (John A Squires)

Chapter 14 Financing IP Assets – What Banks And Traditional Capital Providers Are Missing (Keith Bergelt)

Chapter 15 Property And Capital Refined: Toward A Global Knowledge Value Chain (Ulf Petrusson And Bowman J Heiden)

Index

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作者简介：Bruce Berman is CEO of Brody Berman Associates, Inc. in New York, the leading communicati*** and c***ulting firm for intellectual property holders and managers. He has played a significant role in IP-related transacti*** and litigation and has helped to positively position billi*** of dollars in intellectual assets. His previous books include Making Innovation Pay and From Ideas to Assets, both highly acclaimed anthologies published by Wiley.

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Edited by IP communicati*** expert Bruce Berman, and with contributi*** from the top names in IP management, investment and c***ulting, From Assets to Profits: Competing for IP Value and Return provides a real–world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not–so–subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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