TUPPERWARE(I***N=9781560989202) 英文原版 电子版 免费 pdf 下载 azw3 fb2 caj mobi

　　From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware

has become an icon of suburban living. Tracing the fortunes of Earl

Tupper's polyethylene containers from early design to global

distribution, Alison J. Clarke explains how Tupperware tapped into

potent commercial and social forces, becoming a prevailing symbol

of late twentieth-century c***umer culture.

Invented by Earl Tupper in the 1940s to promote thrift and

cleanliness, the pastel plasticwares were touted as essential to a

postwar lifestyle that emphasized casual entertaining and

celebrated America's material abundance. By the mid-1950s the

Tupperware party, which gathered women in a hostess's home for

lively product ***s and sales, was the foundation of a

multimillion-dollar business that proved as innovative as the

containers themselves. Clarke shows how the “party plan” direct

sales system, by creating a corporate culture based on women's

domestic lives, played a greater role than patented seals and

streamlined design in the success of Tupperware.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：TUPPERWARE(I***N=9781560989202) 英文原版在线阅读

在线听书地址：TUPPERWARE(I***N=9781560989202) 英文原版在线收听

在线购买地址：TUPPERWARE(I***N=9781560989202) 英文原版在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century c***umer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product ***s and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.