如何运用Maslow理论使你的企业达到颠峰Peak : How Great Companies Get Their Mojo from Maslow 电子版 免费 pdf 下载 azw3 fb2 caj mobi

After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique ***elier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relati***hip Truths in business with Employees, Customers and Investors.

Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in thei***ork and personal lives. Conley explains how to understand the motivati*** of employees, customers, bosses, and investors, and use that understanding to foster better relati***hips and build an enduring and profitable corporate culture.

Preface

The Author

To Abraham H Maslow, whose lifetime of learning offered a precious gift to the world

And to my Joie de Vivre crew, who "seek the peak" with me every day

Contents

SECTION I: MASLOW & ME

　Chapter 1: Toward A Psychology of Business

　Chapter 2: Karmic Capitalism

　Chapter 3: The Relati***hip Truths

SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID

　Chapter 4: Creating Base Motivation

　Chapter 5: Creating Loyalty

　Chapter 6: Creating Inspiration

SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID

　Chapter 7: Creating Satisfaction

　Chapter 8: Creating Commitment

　Chapter 9: Creating Evangelists

SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID

　Chapter 10: Creating Trust

　Chapter 11: Creating Confidence

　Chapter 12: Creating Pride of Ownership

SECTION V: PUTTING THE TRUTHS INTO ACTION

　Chapter 13: The Heart of the Matter

　Chapter 14: Creating A Self-Actualized Life

Acknowledgements

Author Bio

References

Index

Chip Conley (born 1960, Orange, California) is an American ***elier, author, and speaker. Conley is the founder and CEO of Joie de Vivre Hospitality, which he began in 1987 at age 26.

Conley received his BA in 1982 and an MBA in 1984 from Stanford University.

Books

1 The Rebel Rules: Daring to be Yourself in Business (Simon & Schuster, 2001)

2 "Marketing that Matters: 10 Practices to Profit Your Business and Change the World (co-authored with Eric Friedenwald-Fishman, Berrett-Koehler Publishers, 2006)

3 Peak: How Great Companies Get Their Mojo From Maslow (Jossey-Bass, 2007)

www.chipconley.com

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书籍介绍

Despite using the word mojo in the subtitle and citing inspiration he received from 1960s counterculture icon Timothy Leary, this guide to better management isn't for hippies. Yes, Conley started the California boutique ***el chain Joie de Vivre Hospitality with the Phoenix Hotel, once a haven for faded rock stars. And yes, he quotes liberally from rebel CEOs who surf. But Conley's book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers, gleaned from his own experience as well as other business books. At the center of this confessional how-to is psychologist Abraham Maslow's hierarchy of needs, a pyramid that ranks human needs from base to self-actualizing. Used as the basis for employee, customer and stakeholder satisfaction, Conley contends, it can transform a business and its people. Though Stephen Covey and Peter Drucker have looked to Maslow before, Conley describes how using the pyramid saved his company from bankruptcy when the dot-com bubble burst. Conley is most successful when he expresses his ideas in numbered lists rather than the wordy passages that slow down the beginning. On the w***, though, his advice is inspiring and accessible. (Sept.)

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