YOUR MARKETING ***S(I***N=9781400081691) 电子版 免费 pdf 下载 azw3 fb2 caj mobi

? Stop throwing thousand-dollar bills out the window and

camouflaging spending as marketing—demand that the money spent on

marketing bring in more money in return.

? Cut through the myths that claim marketing is about advertising,

public relati***, or direct mail—learn that it is about growing the

revenue, profit, and valuation of the business.

? Fire your advertising agency if it even thinks about applying for

a Clio or other creative award.

? Implement the marketing moratorium—stop all marketing until you

know how each component of your program justifies itself in dollars

and cents.

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　　Mark Stevens, president of MSCO, is one of the nation’s

leading experts in ROI-based marketing and the creator of the

Extreme Marketing process. Stevens is an entrepreneur, advisor,

business builder, and author of such prominent books as The Big

Eight, Sudden Death: The Rise and Fall of E. F. Hutton,

and Extreme Management.

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编辑推荐

“Clear, sensible suggesti*** for *** money through

marketing.” —Time

“I love Mark Stevens’s Your Marketing Sucks. . . . Clear

language. Strong point of view. Actionable as the dickens. And . .

. extreme. (My favorite word.)” —Tom Peters

“Your marketing may suck, but this book doesn’t. Every single page

has a story, an example, or a concept you’ll find yourself

repeating to colleagues within days. Powerful stuff, not for

***s or anyone too lazy to succeed.” —Seth Godin, author of

Free Prize Inside and The Purple Cow

书籍介绍

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.

• Cut through the myths that claim marketing is about advertising, public relati***, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.

• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.

• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.