成功营销手册/MHPE: THE SALES SUCCESS HANDBOOK 电子版 免费 pdf 下载 azw3 fb2 caj mobi

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A six-step program for hearing and understanding customers' needs, and then selling soluti*** instead of products.

Sales talk

Create a dialogue

Always be preparing

Sharpen your critical skills

Open with a focus on your customer

Relate to your customers

Position your questioning

Develop a questioning strategy

Think questi***

Develop deeper need dialogues

Focus on how skillfully you ask questi***

Listen effectively

Position your message

Assess your competitors

Use objecti*** to move forward

Check for customer feedback

Don't negotiate too early

Treat closing as a process

Leverage all resources

Follow up flawlessly

Validate the opportunity

Make it happen

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作者简介:Linda Richardson

　　Linda Richardson is a globally renowned training c***ultant and author. A faculty member at the Wharton School, she has been featured in Forbes, Nation's Business, and other national publicati*** and is the author of several influential books, including Selling by Phone, Sales Coaching, and others.

书籍介绍

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers. A six-step program for hearing and understanding customers' needs, and then selling soluti*** instead of products.