Pocket Mentor Series 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relati***hips with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:

- Understand the service-profit chain

- Leverage the interrelati***hips among customer satisfaction, customer loyalty, employee capability, and company profitability

- Build and refine a process for delivering extraordinary value to your customers

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书籍介绍

Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relati***hips with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:

- Understand the service-profit chain

- Leverage the interrelati***hips among customer satisfaction, customer loyalty, employee capability, and company profitability

- Build and refine a process for delivering extraordinary value to your customers