The IABC Handbook of Organizational Communication 电子版 免费 pdf 下载 azw3 fb2 caj mobi

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on ***anizational success. With contributi*** from the leading experts in ***anizational, business, and corporate communicati***, this invaluable resource examines each of the functional areas of ***anizational communication including internal communication, public relati***, marketing, and communication strategy. This important book is written for communicators in ***anizati*** of all types—large and small, public and private, for profit and not for profit. The contributors *** how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate resp***ibility, research measurement and ROI, and the virtual corporation.

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书籍介绍

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on ***anizational success. With contributi*** from the leading experts in ***anizational, business, and corporate communicati***, this invaluable resource examines each of the functional areas of ***anizational communication including internal communication, public relati***, marketing, and communication strategy. This important book is written for communicators in ***anizati*** of all types—large and small, public and private, for profit and not for profit. The contributors *** how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate resp***ibility, research measurement and ROI, and the virtual corporation.