图形设计史与图形设计员教程 Meggs History of Graphic Design & Heller Becoming 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovati***.

Preface

Preface to the First Edition

Acknowledgments

Part I The Prologue to Graphic Design

1 The Invention of Writing

2 Alphabets

3 The Asian Contribution

4 Illuminated Manuscripts

Part II A Graphic Renaissance

5 Printing Comes to Europe

　6 The German Illustrated Book

　7 Renaissance Graphic Design

　8 An Epoch of Typographic Genius

Part III The Bridge to the Twentieth Century

　9 Graphic Design and the Industrial Revolution

　10 The Arts and Crafts Movement and its Heritage

　11 Art Nouveau

　12 The Genesis of Twentieth-Century Design

Part IV The Modernist Era

13 The Influence of Modern Art

14 Pictorial Modernism

15 A New Language of Form

16 The Bauhaus and the New Typography

17 The Modern Movement in America

Part V The Age of Information

18 The International Typographic Style

19 The New York School

　20 Corporate Identity and Visual Systems

　00000021 The Conceptual Image

　22 National Visi*** within a Global Dialogue

　23 Postmodern Design

　24 The Digital Revolution and Beyond

Epilogue

Bibliography

Picture Credits

Index

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作者简介：

　　The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

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