建筑商业战略与实例研究 Professional Practice 101 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material 　　including coverage of:

Project management

Time management

Group dynamics and teamwork

Project delivery

Communication and leadership skills

Design and information technology

Marketing

Legal and licensing issues

Financial management

Risk management and professional liability insurance

Client and contractor relati***

Foreword to the Second Edition by Thomas Fisher

Preface

Acknowledgements

Chapter 1 Practice, Practice, Practice

　What It Means to Be a Professional or the Courage to Be a Misfit 　

　Professionalism and the Public Interest

　Professional Through and Through

　Linking Design and Practice

　For Whom Should You Design?

　Are You an Artist or an Architect?

　Sidebar: Voodoo and Hearsay

　Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA

　Sidebar: Timing of the Architect Registration Examination

　Designing Your Career

　Case Study: Designing Your Career

Chapter 2 Do the Right Thing

　Architects and Ethics

　Sidebar: Postscript on Ethical Behavior

　Case Study: The Fifty-Nine-Story Crisis

Chapter 3 The Firm: Commoditiy and Delight

　Design Firm Typologies

　Firm Start-Ups

　Two Start-Up Profiles: Young, Digital, and Good

　Profiles in Courage: Three Firms

　Case Study: ABC/Prieto Haskell

　Case Study Analysis: A Firm in Search of a New Identity

　Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves

Chapter 4 Project Management

　Managing the Process versus Producing the Product

　Making Group Projects in Studio Work for You

　Client Relati***: Of Timing and Schmoozing

　Designing Your Time

　Sidebar: Experimental Drawing-Drawing to Steal

　The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office

　Case Study: Anne Cahill (A) and (B)

　Author's Case Study Analysis: Portrait of a Project Manager

　Case Study: Drawing as a Means to Practice

Chapter 5 Making a (Financial) Statement

　Financial Management Primer

　idebar: Managing the Labor Force

　The Real Meaning of Green Design: Fees and Schedules

　Conventional versus Progressive Real Estate Development

　Case Study: Downtown Albuquerque Theater Block

Chapter 6 To Market, to Market

　Top 10 Rules of Marketing

　Marketing for Success

　Sidebar: Selling Architectural Services

　Top 10 Presentation Skills

　Top 10 Principles for Design on the Web

　Case Study: Richards Roth Caruso, Inc

Chapter 7 Laws and Order

Chapter 8 Risky Business

Chapter 9 New Modes of Service and Project Delivery

Chapter 10 Nontraditional Practice

Chapter 11 Social Resp***ibilities

Index

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作者简介：

　　Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publicati***, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design.

书籍介绍

Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material including coverage of: * Project management * Time management * Group dynamics and teamwork * Project delivery * Communication and leadership skills * Design and information technology * Marketing * Legal and licensing issues * Financial management * Risk management and professional liability insurance * Client and contractor relati*** Order your copy of this design primer today.