国际商务英语(普通高等院校十二五规划重点教材)/国际贸易系列 电子版 免费 pdf 下载 azw3 fb2 caj mobi

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Unit One International Business

I. The Conception of International Business

II. Forms of International Business

III. Trade Barriers

IV. Main International Business Organizati***

V. International Business Law

Unit Two International Marketing

I. The Conception of International Marketing

II. Functi*** of Marketing

III. Marketing Research

IV. The Marketing Mix

V. Promotion and Distribution

VI. Advertising

Unit Three International Finance

I. The Conception of International Finance

II. Foreign Exchange and Foreign Exchange Market

III. International Money System

Unit Four Establishing Business Relation

I. The Steps of Establishing Business Relati***hip

II. Channels of Establishing Business Relation

III. Writing Principles and Language Features of Business Writing

IV. The Structure and Layout of a Business Letter

V. Writing for Business English Telegrams and Telexes

Unit Five Contract

I. Business Negotiation

II. The Formation of a Contract

III. The Contents of a Contract

IV. Specimen of Sales Contract

Unit Six Exporting and Importing Procedure

I. Exporting Procedure

II. Importing Procedure

Unit Seven Trade Terms

I. International Customs and Practices

II. The Contents of INCOTERMS 2010

III. Commission and Discount

Unit Eight Quality of Commodity

I. The Importance of the Quality of Goods

II. Methods of Stipulating Quality of the Goods

III. Quality Clause in the Sales Contract

Unit Nine Quantity and Packing of Commodities

I. The Conception of Quantity of Commodities

II. The Calculation of the Weight of the Commodities

III. The Definition of Packing

IV. The Functi*** of Packing

V. Kinds of Packing

VI. Kinds of Marks

Unit Ten Commodity Inspection

I. Definition of Commodity Inspection

II. Time and Place of Inspection

III. Receipt and Acceptance

IV. Main Inspection Instituti***

V. Inspection Certificate

VI. Inspection Clause in Sales Contract

Unit Eleven International Cargo Transportation

I. Kinds of International Cargo Transportation

II. Liner and Tramp

III. Bill of Lading

IV. Other Kinds of Transportation Documents

Unit Twelve International Cargo Transportation Insurance

I. The Conception of Transportation Insurance

II. Risks, Losses and Expenses

III. China Insurance Coverage

IV. Institute Marine Cargo Clause

V. Insurance Documents

Unit Thirteen International Payment

I. Instrument of Payment

II. Mode of Payment

Unit Fourteen Disputes, Claims, Arbitration and Force Majeure

I. Disputes

II. Claim and Satisfaction

III. Arbitration

IV. Force Majeure

Unit Fifteen E-Commerce

I. The Conception of E-Commerce

II. Components of an Internet Business

III. Types of E-Commerce

IV. The Benefits of E-Commerce

V. The Implement of E-Commerce

VI. Applicati*** of E-Commerce

Unit Sixteen Business and Society

I. Social Resp***ibility

II. Business Ethics

III. C***umerism

Bibliography

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