Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 电子版 免费 pdf 下载 azw3 fb2 caj mobi

In today’s Internet-driven world, customers have more power than ever. Through what in***ctive marketing expert Pete Blackshaw calls "c***umer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of milli***. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relati***hips built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relati***hips with today’s c***umer.

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In today’s Internet-driven world, customers have more power than ever. Through what in***ctive marketing expert Pete Blackshaw calls "c***umer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of milli***. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relati***hips built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relati***hips with today’s c***umer.