The Secret Language of Financial Reports经济报告密语 电子版 免费 pdf 下载 azw3 fb2 caj mobi

The Secret Language of Financial Reports helps you read a company's annual report like a good book so you can make informed investment decisi***. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the complexity and jargon in company reports in order to understand what is and is not communicated there. Through numerous diagrams, insightful ***ogies, and real-world based examples, it dec***tructs and explains the critical ***ects of an annual report by revealing 14 underlying “secrets.”

Foreword

Preface

Acknowledgments

Secret #1 There's a Corporate Financial Trilogy

How many financial stories does a company really tell?

Secret #2 It's Storytelling

With characters, plot, and action

Secret #3 It's a Language

What do those new words mean?

Secret #4 There's a Trilogy within the Trilogy

The BS, the IS, and the SCF

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Wise investors uncover a company's real story. The Secret Language of Financial Reports helps you read a company's annual report like a good book so you can make informed investment decisi***. From reading the fine print to interpreting what isn't accounted for, this authoritative guide provides a road map for seeing past the complexity and jargon in company reports in order to understand what is and is not communicated there. Through numerous diagrams, insightful ***ogies, and real-world based examples, it dec***tructs and explains the critical ***ects of an annual report by revealing 14 underlying “secrets.” In The Secret Language of Financial Reports , Mark E. Haskins demystifies the process of creating annual reports in order for you to fully understand the main purposes, fundamental premises, basic content, embedded compromises, and inherent shortcomings of these documents. He offers detailed coverage of: Balance sheets, income statements, and statements of cash flow The auditor's report, financial statement notes, and management's discussion and ***ysis Strategies for applying the information you decipher