Greentailing And Other Revoluti*** In Retail: Hot Ideas That Are Grabbing Customers’ Attention And Raising Profits零售商吸引客户注意力并提高利润的热点思想—将部分利润捐献给生态环境保护工作及其他变革 电子版 免费 pdf 下载 azw3 fb2 caj mobi

　　In their newest book on retailing, authors Stern and Ander examine the revoluti*** occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for ***anic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like W*** Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive resp***es. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.

In addition to greentailing, the book examines five other top retail trends:

Demographic Shifts Provide Retail Opportunities

Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price

Getting Outside the Box—New Ways to Reach the C***umer—The Growth of Non-Store Retailing

Selling Services, Not Just products

Brands Going Retail—The Battle for Control of the Customer

Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revoluti*** in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.

作者简介：

Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail c***ultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.

Preface

Introduction—What's Going to Revolutionize Retailing In The Future ?

Compressed Life Cycle

Chapter One Inflection Points in Retailing

　Inflection Point Model

　Create or React

　What's Involved in Getting It Right?

　How Do You Know if You're on the Right Path?

Chapter Two Trends are Interconnected

　Start with the Customer, Please!

　Power of Demographics

　C***umer Behavior Changes and Demography

　Disrupters and Accelerants

　Putting It All Together

Chapter Three Greentailing 2.0—The Second Generation of Green

　Greentailing 2.0—Defined

　Beware Greenwashing

　The Green Movement

　Greentailers Abroad

　What Are The Key Elements Of Greentailing?

　Think Green

　Act Green

　Sell Green

　Convey Green

Chapter Four The C***umer's View on Green

　Green Practices:

　Where the Rubber Hits the Road—What Matters Most

Chapter Five Greentailing In Action—Case Studies

　Apparel, Home, and Specialty Retail

　Buffalo Exchange—Renewable Green

　Pivot Boutique—A Green Entrepreneur

　Nau—And the Dangers of Getting Ahead of the Curve.&

　Williams-Somona, Inc

　Big Box Retailers

　The Home Depot's Eco Opti*** Program

　Wal-Mart's Real Green Efforts

　Target

　Staples

　Office Depot

　Grocery

　W*** Foods Market—Greentailing's Poster Child

　Safeway

　PCC Natural Markets

　Trader Joe's

　Suppliers

　Method and Cleaner Cleaning Supplies—Eco-Hip

　Unilever

　Apple

　Greener Outdoors

　Timberland

　REI

　Nike

　Gaiam

　Greener Buildings

　Green Exchange

Chapter Six Putting Green Practices into Action

　Thinking Green

　Incorporate Green Initiatives into Your Mission and Core Values

　Develop Green Advocates within Your Organization

　Acting Green

　Design Environmentally and Energy Efficient Buildings

　Develop Efficient Methods For Dealing with Waste

　Promote Eco-Friendly Packaging

　Convert To Energy-C***cious Fleets

　Offset Carbon Emissi***

　Get Involved

　Selling Green

　Source and Promote Products That Are Environmentally Resp***ible

　Conveying Green

　Corporate Social Resp***ibility

　Green Communication Systems

　Encourage Transparent Policies

　Be Charitable

　Summary

Chapter Seven The Hot Five— Other Revolutionary Themes in Retail

　The Hot Zone

Chapter Eight Demographic Shifts Provide Retail Opportunities

　A Look at U.S Demographic Trends

　Capitalizing on Future Demographic Shifts

　Getting to Where the Puck is Going to Be…Ahead of the Big Demographic Shifts

　Beyond Demographics: The Significance of Lifestyle, Attitudes and Values

　Time Compression

　Customers in Comtrol

Chapter Nine Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits beyond Price

　Lululemon Athletica—A New Breed of Experiential Retailer

　Oops—Paiva Didn't Deliver on Experience

　Who Else Gets Experience?

Chapter Ten Getting Outside the Box—New Ways to Reach the C***umer—The Growth of N***tore Retailing

　Intelligent MultiChannel

　JCPenney

　Williams-Sonoma Inc

　Popping Up All over the Place

　Launching Brands Directly

　Bare Escentuals

　The Pampered Chef

　Creative Memories

　Other Non-Store Retailing Channels

　Reaching C***umers in New and Reinvented Ways

Chapter Eleven Selling Services, Not Just Products

　Democratization of Service

　Demographic Shifts

　Services Are Clearly Outpacing Retail Growth

　PetSmart and the “Humanization” of Pets

　Softer Side of Services

　Retail Clinics—Affordable Diagnosis and Cure In One Spot

　Financial Services

　So What's Next?

Chapter Twelve Brands Going Retail—The Battle for Control of the Customer

　Blame Apple (or Coach), but Blame Someone

　Why Do Brands Go Retail?

　What's Needed for Long-Term Success?

Chapter Thirteen 12 Rules of Successful Retail Innovation

Chapter Fourteen Looking back and Looking Forward

Notes

Index

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An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revoluti*** occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for ***anic, sustainable and wellness–related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like W*** Foods and Wal∗Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive resp***es. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the C***umer—The Growth of Non–Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revoluti*** in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one–of–a–kind resource shows retailers and manufacturers how to keep up and innovate.