CONSUMER BEH***IOR 电子版 免费 pdf 下载 azw3 fb2 caj mobi

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

For undergraduate and graduate c***umer behavior courses.

The text that set the standard for c***umer behavior study.

C***umer Behavior explores how the examination and application of c***umer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on c***umer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.

Chapter 01 C***umer Behavior: Its Origin and Strategic and Applicati***

Chapter 02 Introduction to the C***umer Research Process

Chapter 03 Market Segmentation

Chapter 04 C***umer Motivation

Chapter 05 Personality and C***umer Behavior

Chapter 06 C***umer Perception

Chapter 07 C***umer Learning

Chapter 08 C***umer Attitude Formation and Change

Chapter 09 Communication and C***umer Behavior

Chapter 10 The Family and Its Social Class Standing

Chapter 11 Influence of Culture on C***umer Behavior

Chapter 12 Subcultures and C***umer Behavior

Chapter 13 Cross Cultural and Global C***umer Behavior

Chapter 14 Diffusion of Innovati***

Chapter 15 C***umer Decision Making and Beyond

Chapter 16 C***umers Social Resp***ibility and Green Marketing

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书籍介绍

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate and graduate c***umer behavior courses. The text that set the standard for c***umer behavior study. C***umer Behavior explores how the examination and application of c***umer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on c***umer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

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