领导的秘密语言：领导如何通过叙述感染对方The Secret Language of Leadership : How Leaders Inspire Action Through Narrative 电子版 免费 pdf 下载 azw3 fb2 caj mobi

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilve***orld of in***cting narratives. It shows why this is key to the central task of leadership, what its dimensi*** are, and how you can measure it. The book’s lucid explanati***, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespers***, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Preface: My Leadership Journey

Part One: What Is Transformational Leadership?

Introduction: Ten Mistakes Transformational

Leaders Make

1 The Secret Language of Leadership

Part Two: The Language of Leadership: Key Enablers

2 Articulating a Clear, Inspiring Goal

3 The Leader's Own Story: Committing to the Goal

4 Mastering the Audience's Story

5 Cultivating Narrative Intelligence

6 Telling Truthful Stories

7 Leadership Presence: The Body Language of Leadership

Part Three: The Language of Leadership: Key Steps

8 Getting People's Attention

9 Stimulating Desire

10 Reinforcing with Reas***

11 Continuing the Conversation

12 Epilogue

Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996

Appendix 2: Templates and Exercises

Appendix 3: What's Your Narrative Intelligence?

Notes

Acknowledgments

About the Author

Index

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作者简介：

　　Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publicati*** such as Harvard Business Review and Strategy & Leadership.

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The book introduces the concept of narrative intelligence— an ability to understand and act and react agilely in the quicksilve***orld of in***cting narratives. It shows why this is key to the central task of leadership, what its dimensi*** are, and how you can measure it. The book’s lucid explanati***, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespers***, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.