THE HEART OF CHANGE 变革的心脏 电子版 免费 pdf 下载 azw3 fb2 caj mobi

"[T]he core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situati*** mostly by speaking to people's feelings. This is true even in ***anizati*** that are very focused on ***ysis and quantitative measure-ment, even among people who think of themselves as smart in an M.B.A. sense. In highly successful change efforts,people find ways to help others see the problems or soluti*** in ways that influence emoti***, not just thought. Feelings then alter behavior sufficiently to overcome all the many barriers to sensible large-scale change. Conversely, in less successful cases, this seeing-feeling-changing pattern is found less often, if at all."

-- FROM THE PREFACE

作者简介：

John P.Kotter, world-renowned expert on leadership at the Harvard Business School, is the author of many books,including the award-winning, best-selling Leading Change.Dan S.Cohen is a Principal with Deloitte C***ulting LLC.

PREFACE

ACKNOWLED***ENTS

NTRODUCTION

The Heart of Change

INTRODUCTION

STEP 1 Increase Urgency

STEP 2 Build the Guiding Team

STEP 3 Get the Vision Right

STEP 4 Communicate for Buy-In

STEP 5 Empower Action

STEP 6 Create Short-Term Wins

STEP 7 Don't Let Up

STEP 8 Make Change Stick

CONCLUSION We See,We Feel,We Change

STORY INDEX

ABOUT THE ***THORS

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John Kotter's international bestseller Leading Change struck a powerful chord with legi*** of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change-but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world. Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of ***anizati***, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior? Based on interviews within over 100 ***anizati*** in the midst of large-scale change, The Heart of Change delivers the *** yet provocative answer to this question, forever altering the way ***anizati*** and individuals approach change. While most companies believe change happens by *** people think differently, Kotter and Cohen say the key lies in *** them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reas*** for change that spark their emoti***. Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or ***ysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results. For individuals in every walk of life and companies in every stage of change, this compact, no-n***ense book captures the heart-and the how-of successful change. John P. Kotter, world-renowned expert on leadership at the Harvard Business School, is the author of many books, including the award-winning, best-selling Leading Change. Dan S. Cohen is a Principal with Deloitte C***ulting LLC.