New Product Development For Dummies 电子版 免费 pdf 下载 azw3 fb2 caj mobi

The global c***umer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two c***ummate insiders the secrets of successfully developing, marketing and *** a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

Developing a winning NPD strategy

Generating bold new ideas for products and services

Understanding what your customers really want

Keeping projects on track, on budget, and on-time

Building effective cross-functional teams

Planning and executing a blockbuster launch

Collaborating with global partners

Maximizing your chances for success

No matte***hat size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

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书籍介绍

The global c***umer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two c***ummate insiders the secrets of successfully developing, marketing and *** a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

Developing a winning NPD strategy

Generating bold new ideas for products and services

Understanding what your customers really want

Keeping projects on track, on budget, and on-time

Building effective cross-functional teams

Planning and executing a blockbuster launch

Collaborating with global partners

Maximizing your chances for success

No matte***hat size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.