Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact说得好做得好 电子版 免费 pdf 下载 azw3 fb2 caj mobi

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

This book shows readers how to use personal stories to get their ideas across and create meaningful connecti*** between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisi*** and acti***.

Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

Acknowledgments

Introduction

PART ONE Thinking in story

1.Story Thinking:What Does That Even Mean?

2.What Is Story?

3.Training Your Brain

4.Telling Stories That Win

PART TWO Finding Stories to Tell

5.Who-I-Am Stories

6.Why-I-Am-Here Srories

7.Teaching Stories

8.Vision Stories

9.Value-in-Action Stories

10.I-Know-What-You-Are-Thinking Stories

PART THREE Perfecting the Craft

11.Experience Is Sensory

12.The Gift of brevity

13.Brand,Organizational,and Political Stories

14.Point of View

15.Story Listening

Call to Action

Bibliograpby

Index

About the Author

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作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process c***ulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publicati*** .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina.

书籍介绍

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.

　　This book shows readers how to use personal stories to get their ideas across and create meaningful connecti*** between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:

　　* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisi*** and acti***.

　　Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.