手写体Handwritten 电子版 免费 pdf 下载 azw3 fb2 caj mobi

The next big trend in typography is the hand-crafted letter.Whereas slick computer-generated graphics often impart a sense of progress or technology, hand-drawn graphics are a return to the creator's immediacy. Increasingly, advertising campaigns, record covers and branding are adopting the rough-hewn style of manually created typography. This is the first publication to offer a complete overview of handwritten typographics, drawing on an extensive array of examples from around the world.

An introduction by design historian Steven Heller places contemporary work in the broader context of design. At the heart of the book are hundreds of examples, presented in creative themes: 'Scrawl', letterforms that are raw, splotchy and untidy; 'Scratch', sc***d, cut and gouged fonts; 'Script',type that is sinuous, curlicued and ornate; 'Stitch', letters that have been sewn, sutured and embroidered; 'Simulate',typefaces that have been redrawn or copied; 'Shadow',dimensional, voluminous and monumental letterforms;'Suggestive', forms that suggest the metaphorical, surrealand symbolic; and 'Sarcastic', the ironical, comical and satirical in lettering.

In an age of characterless digital typography, Handwritten returns to the values of craft. This outstanding collection of unusual, meticulously wrought and often breathtaking designs is a must for any student or practitioner of design.

introduction

sleight of hand

scrawl raw, splotchy, untidy

scratch sc***d, cut, gouged

script ornate, curlicue, sinuous

stitch sewn, sutured, embroidered

simulate redrawn, fake, copied

shadow dimensional, voluminous, monumenta

suggestive metaphorical, symbolic, surrea

sarcastic comical, ironical, satirica

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书籍介绍

‘Opens up a world of possibilities and through the work of artists such as Robert Crumb shows exactly what can be achieved’

– Computer Arts

‘The scope of featured work is impressive’

– Design Week

‘A shout-out against graphic conformity … discard the keyboard and get out the marker pens’

– i-D